- Rise of the planet of the apes common sense media plus#
- Rise of the planet of the apes common sense media series#
And of those six films, four are sequels/reboots in popular franchises.
Rise of the planet of the apes common sense media plus#
It then has possibly significant contenders on the next two weekends, followed by an obvious major challenger that will steal the box office on weekend number four, followed by another major challenger plus a moderate challenger on weekend five. So, Dawn of the Planet of the Apes has to open against a big blockbuster that’s still got a dominant position in the marketplace, especially overseas.
Rise of the planet of the apes common sense media series#
Right on that film's heels a week later is Teenage Mutant Ninja Turtles and Step Up All In (if you're inclined to dismiss the importance of a Step Up sequel, think again, because the series has grossed more than $560 million with the first four movies). But the big challenge comes on the fourth weekend, when Guardians of the Galaxy will suck the air out of the room for everybody else dominates the box office. Then Hercules opens the following weekend, and it has the potential to draw a portion of fans away, although it’s not clear yet how much success to expect for that one. Planes: Fire and Rescue could pull a bit of the adult audience when parents start taking their kids to that animated sequel on Dawn of the Planet of the Apes' second weekend. The Transformers sequel in fact still has a large number of major global markets in which to open - France, Germany, Mexico, Japan, most of Latin America, and so on - in the next five weekends, and will continue to be a major force to contend with, especially as those numbers in China just keep getting bigger every week. It’ll be in its third weekend when Apes arrives in theaters, but whereas Hancock on its third weekend against The Dark Knight Rises was slowing down and had most of its $600+ million total in its pocket, Age of Extinction topped $600 million yesterday and could hit $700 million by close of business Sunday, headed toward likely $1+ billion worldwide when it’s all said and done. First of all, Dawn of the Planet of the Apes opens against the continued power of Transformers: Age of Extinction, which of course is making all the money in China while overall still doing massive business in foreign markets. Today is a much different situation, and Dawn of the Planet of the Apes unfortunately doesn’t have such an open field in which to run. The Dark Knight had legs, and it ran a marathon, because after bursting out of the gate with such force and blowing everyone’s minds, there was nothing else that could keep up and no significant obstacles ahead. The result, when The Dark Knight finally opened, was explosive, and it was an “ah-ha” moment for the industry and viewers everywhere. Heath Ledger’s performance took on iconic proportions even before his tragic death and the film’s release, creating Oscar buzz that stirred audiences’ anticipation even further. There was thus both box office success and yet anticipation for something better to define the summer, and Batman was widely recognized as the lightening rod attracting all of that anticipation. With Hancock already having most of its money in hand, with Mamma Mia! the only opener against it and a film that didn’t challenge for the same demographics, and with The Mummy: Tomb of the Dragon Emperor as the only other significant challenger emerging on the third weekend, The Dark Knight had quite an open field in front of it, riding the waves of a strong summer for superheroes and action-adventure fare - Iron Man, Hancock, Indiana Jones and the Kingdom of the Crystal Skull, Wanted, and The Incredible Hulk set the stage to varying degrees, but only one of which ( Iron Man) enjoyed significant critical acclaim. There were no other films already in the market sucking the air out or leaving little room for newcomers, as the only other film doing big business at the time The Dark Knight entered theaters was Hancock, which was already in its third weekend and had already amassed about 80% or more of its box office total at that point, on its way to $624 million overall. So The Dark Knight's biggest competition was actually on opening weekend, when it faced another newcomer, Mamma Mia!, which eventually took in more than $600 million around the world.
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